Business ProblemBookedUp is a full-service website studio that makes high converting Wordpress templates for independent tour operators. It helps boost tour sales by making responsive, intuitive, websites with seamless booking integration. I designed a strategy and landing page, as well a writing the copy, with the goal of generating hot leads. I collaborated with a full-stack developer and lead generation virtual assistant.
Research & DiscoveryAfter speaking with several tour operators, and analysing the websites of many more, my observations were: Most tour operators are using a third-party booking system, most of which integrate with Wordpress. Most are not very “techie” and need something easy and intuitive to use, that requires little upkeep on their part. Many users booking tours are on vacation, and therefore using mobile to find and book their activities.
Strategy & Approach
- I planned an entire funnel system strategy that included reaching out to prospects via a cold email campaign, a landing page, call booking, and a payment page - with Facebook retargeting pixels to recapture some lost leads.
- We set up multivariate A/B testing at each stage of the user journey: cold email templates, landing page, and buy now page, as well as scripts used in sales calls.
- I sketched wireframes to get a layout of the landing page, using a similar layout I often pull from to guide the user down the page: start with an alluring question, imagine the solution, state authority, etc.
- Throughout the entire funnel, conversion optimisation techniques were used, including: microcopy, yellow button colour, suggestive copy, trigger words, numerous varying calls to action.
Customized Wordpress backend for results tracking