The IdeaThe Dish began as an idea inspired by “Digg.” The home page would act as a portal for inspiring, mouthwatering, deliciously well-photographed, healthy recipes. When a recipe was selected, it would open in a new tab to the host website.
This is a personal project and my role was the entire ideation through to live beta, including user experience and user interface. I collaborated with a full-stack developer on this project as a team of two.
- Goal: create the best repertoire of healthy recipes on the Internet & make finding and saving them easy for users.
- Competitive analysis: There are several websites offering aggregated recipes, however, the quality of the content is sacrificed by the inevitabilities of scraping content.
- Constraints: There were only two of us, and no startup capital, so time and resources were limited.
User NeedsAfter observing and talking to target users in Facebook groups, I made persona groups in order to understand how different users may use the app.
Based on our primary persona, I defined red routes in order to narrow down the must-have user journeys. I kept the features very minimal to begin with, so that we could launch quickly.
Understanding that recipe search is a primary goal of users, I ran a card sort to define our filter categories.